A FAMILY SHIELD? DISCOVER THE HISTORY BEHIND MY LOGO!

Logo: Manu Mendoza Wedding Photography

When I started to think about what I wanted to offer and do for my couples I had something very clear: I want to share a special journey with them and I want to give them something that they will never forget. So, I began to research what would fit as a logo for me, something attractive, something that you could not forget easily, something different but above all, something that means four important concepts for me which represent my approach to wedding photography: family, heritage, timeless and love. So I began my research all over the internet, old books and everywhere to find what I was looking for. But, one day I was taking a walk with my dog and something caught my eye: a beautiful medieval family shield above the entrance of a property. And I thought, that's it, I have to create my family shield.

A week later I found and old British book which gathered several family shields from different families in the Middle Ages. It's really fascinating, how every single and tiny detail means and represents different values and characteristics of the families. However, a family shied it's not completed unless you've got a proper family motto, so I needed to find the one that thicks my heart and eventually I found it:

“SI VIS AMARI AMA”
— Hecato / Seneca

...which means: "If you want to be loved, love".

 
"Duble herma of Socrates and Seneca Antikensammlung Berlin 07" by I, Calidius. Licensed under CC BY-SA 3.0 via Commons

"Duble herma of Socrates and Seneca Antikensammlung Berlin 07" by I, Calidius. Licensed under CC BY-SA 3.0 via Commons

 

So, in the end creating a logo with represents everything your business stands for is a tricky task but I'm really happy and pleased with what I came up, are you? Do you like it? Feel free to post on the comments section below!

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